Hollograms – COOL!

April 7, 2009

A cool little video to spark your interest. Is that really possible? Yup, it is! Just follow the link, check out ‘Augemented Reality’, print out the paper, and use your Webcam to create your own version.

I’m excited about this for a few key reasons…
1. I love pop-up books, and this is way cooler than any pop-up book.
2. This is a really smart campaign! A cool video to get me excited, a very clean and enjoyable Web site, and lots of interactivity so that I was able to create my own cool experience.
Recruiting more volunteers is the same. Create awareness with a fun hook, and then use interactivity (2-way communication) to allow visitors to create meaning, which helps them be more engaged through their own experience.

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